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The Power of Social Media
Explore the impact of social media on the world and learn how to put it to good use in everyday life. This course covers:
• How the major social media networks are evolving
• What our social media profiles say about us
• Introduction to the properties that allow networks to be described and compared
• Analysis of a simple Twitter-like social network to identify which of its participants is the most powerful and influential individual
• Using network analytics of social networks as predictors of events in the real world
• Building a personal brand or community around a product or cause
• Advantages and disadvantages of using social media for marketing purposes
• The role of social media in the development of our own professional networks
Resource details
Contributed by: | Digital Academy |
Authored by: |
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Licence: | More information on licences |
First contributed: | 01 July 2022 |
Audience access level: | Full user |
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