Digital Academy

The Power of Social Media

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Explore the impact of social media on the world and learn how to put it to good use in everyday life. This course covers:

• How the major social media networks are evolving

• What our social media profiles say about us

• Introduction to the properties that allow networks to be described and compared

• Analysis of a simple Twitter-like social network to identify which of its participants is the most powerful and influential individual

• Using network analytics of social networks as predictors of events in the real world

• Building a personal brand or community around a product or cause

• Advantages and disadvantages of using social media for marketing purposes

• The role of social media in the development of our own professional networks

Resource details

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Contributed by: Digital Academy
Authored by: Linda Feldman, HEE
Licence: More information on licences
First contributed: 01 July 2022
Audience access level: Full user

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