Digital Academy

Create a Social Media Marketing Campaign

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Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds. This course covers:

• Discover the components that make up a social media campaign

• Create and measure the success of a social media marketing campaign

• Explore how to identify the target audience through the use of personas

• Explore the difference between paid and organic social media marketing

Resource details

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Contributed by: Digital Academy
Authored by: Linda Feldman, HEE
Licence: More information on licences
First contributed: 01 July 2022
Audience access level: Full user

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