Digital Academy

Copywriting Fundamentals

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Explain the professional copywriting approach
Develop an effective copywriting process
Identify and define value propositions
Create a distinctive brand voice
Create copy that connects with audiences
Create copy that drives action

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Contributed by: Digital Academy
Authored by: Tina Johnson, NHS England
Licence: More information on licences
Last updated: 22 August 2024
First contributed: 30 June 2022
Audience access level: Full user

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