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Making Sense of Data in the Media
What topics will youcover?
- Recognising the ‘size’ of numbers that are reported in the media.
- How change and risk are reported.
- How social statistics are created, paying particular attention to survey data.
- What we can learn from census categories.
- The different ways that surveys can be conducted and the impact that different formats can have on the results.
- How to draw a representative sample from a population.
- Sources of measurement error in surveys.
- Measuring sensitive or difficult subjects.
- Checking whether data is trustworthy by reviewing the methodology.
- How to calculate the Margin of Sampling Error (MoSE).
- The difference between correlation and causation.
- Where to find existing sources of data.
- How to develop a quantitative research project.
Resource details
| Contributed by: | Digital Academy |
| Authored by: |
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| Licence: | More information on licences |
| First contributed: | 07 May 2025 |
| Audience access level: | Full user |
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