You have to be signed in to use this resource.
Social Media Marketing Essentials
By the end of the course, you‘ll be able to…
Understand the unique characteristics of major social media platforms.
Develop strategies for engaging with different audiences on social media.
Create content that is optimized for sharing and interaction on each platform.
Measure the effectiveness of social media campaigns and interpret analytics.
Explore microblogging platforms like Twitter, TTWrite, Mastodon, and Reverbnation
Study visual and video-sharing platforms including Instagram, Pinterest, Snapchat, YouTube, TikTok, and Likee
Learn about comprehensive communication apps like WeChat, Telegram, and Discord.
Delve into professional and business-focused networks such as LinkedIn, Snipesocial and Facebook.
Understand major regional networks like Vkontakte, OK ru, Weibo, and RedBook.
Examine niche and emerging platforms like Spacehey, and Twitch.
Assess community and content-based platforms including Reddit and Xing.
Resource details
| Contributed by: | Digital Academy |
| Authored by: |
|
| Licence: | More information on licences |
| First contributed: | 25 July 2025 |
| Audience access level: | Full user |
Share this resource
Report an issue with this resource
You may report a resource, for example, if there is an issue with copyright infringement, breach of personal data, factual inaccuracies, typing errors or safety concerns. The type of issue will determine whether the resource is immediately removed from the platform or if the contributor is asked to make amendments. You can report a resource from the resource information page or by contacting the Learning Hub support team.
You can contact the Learning Hub support team by completing the support form or if you have a general enquiry you can email enquiries@learninghub.nhs.uk.