Applying the Behaviour Change Wheel using the ABC guide: Coronavirus vaccine

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This second video on the behavioural science webinar series looks at how to apply the Behaviour Change Guide (ABC) in practice and focus on coronavirus vaccine uptake and health inequalities.

The session was chaired by Dr Ruchi Baxi. Dr Tim Chadborn presented the current landscape of behavioural and social science in England, Dr Paul Chadwick discussed how the behaviour change wheel can be applied to the COVID vaccine update and Dr Atiya Kamal discussed applying behavioural science to health inequalities. The presentations were followed by a panel discussion and breakout rooms where groups did a COM-B diagnosis activity focusing on a group that faces health inequalities. 

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Contributed to: Community contributions
Community resources are online learning and digital materials provided by the wider Learning Hub community that anyone can contribute to.
Contributed by: Joanne McEwan
Authored by: Behavioural Science Public Health Network (BSPHN), BSPHN and Health Education England SE
Licence: Creative commons: Attribution-NonCommercial 4.0 International More information on licences
Last updated: 05 March 2021
First contributed: 04 March 2021
Audience access level: Full user


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